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Transcript

📽️ REPLAY: Becoming An Influencer In Your 70s

A conversation with hope farmer, Darcy Lee

Dear readers,

Thank you

, , and many others for tuning in live!

Last week’s live Content Strategy Cafe with Darcy Lee, aka The Hope Farmer, was such a damn delight.


Before I get into it, I just want to let you know, in case you missed it, I’m giving a much-requested workshop this coming Tuesday. Check it out and register here:


Darcy is a longtime creative entrepreneur, formerly of Hail The Snail Mail (a San Francisco brick-and-mortar gift shop turned greeting card subscription service) and now writing on Substack with her signature wit, warmth, and wonder.

In this session, we unpacked how her brand has shapeshifted (and why she didn’t realize she’s now…an influencer), the slow joy of building community online, and her hesitations about starting a paid tier on Substack.

We talked strategy and soul, and this conversation is full of both.

If you're a multi-hyphenate creative, this one will resonate.

Here’s what we got into:

  • Why lifestyle brands rooted in personal taste and joyful curation matter more than ever (shoutout to

    )

  • Darcy’s journey from small business owner to Substack storyteller (and how her audience followed her across platforms)

  • Three essential questions to ask before launching a paid tier on Substack

  • How to think about your homepage layout and categories, especially if your readers are seeking delight over direction

  • The power of representation

  • How Darcy’s long friendship with David Byrne (!) once got her a shoutout on Marc Maron’s podcast

  • And yes, we crowned her a lifestyle influencer, much to her shock and amusement

Enjoy!

And, as promised in the video, here’s the Essential Substack Migration Guide I mentioned:

And a link to book a one-hour session with moi:

Book a session

xo
Rebecca

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