3 Ways To Bore Your Audience
And what to do instead.
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Dear reader,
It’s been a busy week! So, I’m keeping it light and sassy with a listicle.
But first, two quick things:
I had so much fun with all of you who were able to make it to the workshop on Thursday. Here’s the replay for those who missed it. It’s paywalled, but worth it!
🗓️ Mark your calendar:
The next ☕ Content Strategy Cafe will be Thursday, March 13, 9am Pacific.
What it is: A lively monthly Q&A for purpose-driven folx on all things visibility: copywriting, business strategy, brand messaging, social media, email marketing, content calendars, you name it.
How to join: I’ll send the registration link closer to the date. And, yes, this is also a paid perk and also worth it.
🥱 Okay, here are 3 ways to bore your audience and what to do instead:
1. Pretend you have it all figured out.
Sharing your accomplishments and real results can be a compelling way to show that you’re a good hire. I’m all for that.
However, only sharing braggadocious content is boring and blocks connection. Your audience is far more interested in your messy, imperfect journey and what you’ve learned along the way. This humanizes you, inspires them, and builds rapport.
Take a load off and ditch the highlight reel for the soft scaley underbelly every now and again. It’s liberating for you and engaging for your people.
2. Follow every trend.
Caveat: if it’s fun and you feel like it, go for it. Not trying to yuck anyone’s yum. And trends can be great content prompts when you have writer’s block.
Just saying: hopping on every bandwagon isn’t interesting. In fact, it can dilute the very thing your audience came to hear—your voice!
Trends are basically the algorithmic Ursula of the internet.
3. Disappear into the culture of a platform.
I can’t tell you how many times I’ve heard a client say, ‘But people are doing [this] on (LinkedIn / Substack / etc.) so I feel weird doing my thing over there.’
Listen, LinkedIn is a digital cubicle farm. What do you think happens when you shoot a rainbow through that field of gray? People stop and look.
Yes, every platform has its own vibe, and it’s smart to understand the culture so you can speak the language. But conforming won’t help you. It will make you invisible.
Be the defiant jazz you wish to see in the world. The right people will resonate.
Sending lots of love from these internet streets,
Rebecca